Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

Selling printed products doesn’t have to feel awkward or pushy. When you believe in the value of what you’re offering, that confidence naturally transfers to your clients. The key is to make products an expected and effortless part of your process — not a last-minute add-on. When you position prints, albums, and frames as a meaningful part of the photography experience, clients will begin to see them as essential, not optional. Here are a few simple ways to make product sales feel natural and genuine: 1. Show, Don’t Just Tell Always have stunning samples on hand. Let clients To View More >>

We're glad to announce that Afterpay (known as Clearpay in the UK) is now supported in Workspace Client Galleries and Print Shop. Afterpay is a payment method that allows your customers to "buy now and pay later". It's particularly popular among ecommerce businesses, and, according to Afterpay, the buy now, pay later approach maximises customer purchasing power. Their retailers report as much as a 50% increase in average order value, and 2-3x more units per transaction. Read on to learn more! What is Afterpay (Clearpay)? Afterpay gives your customers a way to pay To View More >>

Beautiful delivery at every step... We've been rolling out updates to the automated emails that Workspace sends out when you share online galleries with your clients, when your client requests image downloads, or when your client places an order from these galleries.  When your clients' image galleries are ready to view Once a gallery is set up to your liking you can share the gallery with your client. Your client will receive a beautiful automated email using the template above,  which invites them to view their images.  The cover image for the collection To View More >>

Your blog  is a great way to share your work and connect with potential new clients. It's a tool for drawing people in from Facebook and other social media sites, for keeping your site fresh, interesting and ever-changing, and for keeping your image galleries and work in front of people. Share your ideas and interests too!  It’s a great way make your website feel more personal. If people can get an idea of the type of person you are, they are more likely to feel comfortable and trust you. Storyboard created in Workspace, images by Cam Grove Photography. Storyboard To View More >>